From Firehose to Framework: A Better New Product Request Process

May 20, 2026

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https://www.ghx.com/summit-on-demand/vcu-health-and-northwestern-memorial-a-better-new-product-request-process/

Managing new product requests can feel like drinking from a firehose—emails, hallway conversations, one-off clinician asks and even vendor-initiated requests. Watch this recording to learn practical approaches for building a more structured product-request intake and governance process. Explore evidence review workflows that make decisions more consistent, defensible and transparent. Learn how maturing organizations move toward a more intentional, manageable approval posture by tightening criteria, strengthening multidisciplinary alignment and focusing on unwarranted variation. Walk away with strategies for shifting from clinical preference-driven decisions to evidence-based evaluation and variation management clinicians can trust.

Speakers:

  • Andria Davis, MBA, CMRP, Director Strategic Sourcing, Contracting and Value, VCU Health
  • Deborah E. Avalos MBA, MSN, RN, Director of Procurement: Pharmacy, Strategic Sourcing, Value Analysis & Procurement Analytics, Northwestern Medicine 

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