There will be changes for your customers, but you can minimize the impact. Careful planning for pre-and post-merger is critical because even when you think you’re out of the woods post-event, issues can occur.
Change can be confusing for your customers. If your customers aren’t aware of changes, seemingly minor errors can result in lost purchase orders.
If orders are not being processed, the day-to-day interactions between sales and customers is focused on operational issues rather than growing business.
Disruption and confusing new processes will likely drive your customers to look for alternatives. Once that happens, it’s very difficult to restore the customer relationship.