You Want Your Market Strategy to Be Driven By Data — Not Best Guesses

Market Intelligence

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Get our most current report with 12 quarters of historical data through Q4 2020. Choose from a variety of options for detailed analysis: National, State or 3-Digit Zip Code.

With GHX MI, you have access to aggregated sales data from multiple sources via a single data analytics user interface. Manufacturer product data delivered thru distribution channels (distributed data) represents detailed, geographically relevant competitive market data and average selling price (ASP) reporting. Manufacturer product data delivered directly to the hospital/clinic (direct data) is captured through the GHX network of hospitals that provide purchase order transaction data.

Features & Benefits

  • Identify macro and micro trends in market size, market share and competitive intelligence
  • Build targeted marketing programs and campaigns to achieve better return on your marketing strategy and investments
  • Gain insight for new product opportunities and potential or active mergers and acquisition scenarios
  • Interact with data via leading web-based data analytics and reporting solution
  • Perform standard and custom reporting on a wide range of market segments
  • Gain national visibility into detailed product/SKU data; state and three-digit ZIP code for distributed data
  • Track sales force performance, using customized sales territory and reporting 

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Greiner Bio-One drives successful sales performance, product management and marketing strategies with Market Intelligence
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