Industry Advocates

New for 2019 - Engage Industry Advocates wearing "Ask Me" buttons and learn from their unique successes.

On behalf of these Advocates GHX is donating $5,000 between Wounded Warrior Project and Food is Medicine to further enhance their community health initiatives.

Mike Biede

Director of Business Standardization, Quest Health
Ask Me About: How to increase your rebates through electronic payments

Michael Biede is the director of Business Standardization at Health Quest Systems, Inc., headquartered in LaGrangeville, NY. He is charged with discovering opportunities to standardize, create, and/or ensure processes are followed throughout Health Quest. This includes such items as policy management, order/payment processes, contract management, real estate services, and terms/scope of work templates. His team incorporates Project Management, Data Manager, Paralegal, and Compliance functionalities to accomplish goals related to the management and oversight of business standardization.

Biede has more than 32 years of combined experience supporting global corporate and investment banking, and the healthcare sector. Biede is a graduate of DePaul University. 

Pamala Branscum

Manager of Strategic Sourcing, Wake Forest Baptist Health
Ask Me About: patient safety and credentialing compliance

Pamala Branscum, MBA
Manager, Purchasing
Wake Forest Baptist Medical Center
Winston-Salem, NC 

Pamala Branscum is Manager, Purchasing at Wake Forest Baptist Health (WFBH). Its divisions are: Wake Forest Baptist Health, a regional clinical system with close to 175 locations, 1,246 physicians and 1,029 acute care beds; Wake Forest School of Medicine, an established leader in medical education and research; and Wake Forest Innovations, which promotes the commercialization of research discoveries and operates Wake Forest Innovation Quarter, an urban research and business park specializing in biotechnology, materials science and information technology. The Medical Center is the region’s only Level 1 trauma center, renowned for handling the region’s most complex medical cases.  Ms. Branscum has served for over 20 years in supply chain management.

She managed teams through the integration of five independent medical institutions into a learning healthcare system, consolidating all to WFBH.  In her current role, she leads WFBH’s purchasing team who buy for all non-labor operational and capital procurement for the integrated Medical Center with annual purchases in excess of $600 million.  In addition, she leads the Medical Center’s vendor credentialing program, GHX Vendormate. As a Six Sigma Green Belt she led teams in process improvement projects including Freight Management and Central Supply Instrument & Equipment Availability.  In 2014 she was a co-presenter of Best Practices in Content Management at the GHX Healthcare Summit.    Ms. Branscum holds a Masters of Business Administration from Gardner-Webb University and a Bachelor's of Arts from University of North Carolina.

Laura Catalini

Supervisor, Pricing & Data Integrity, Hackensack Meridian Health Network
Ask Me About: how to maintain pricing integrity

Laura Catalini
Supervisor, Pricing & Data Integrity
Hackensack Meridian Health
Edison, NJ

Laura L. Catalini is Supervisor, Pricing & Data Integrity for Hackensack Meridian Health with over 20+ years’ experience in purchasing and an active member of the Healthcare Materials Management Society of NJ.  Laura received her Bachelor of Science in Merchandising & Management at Montclair State University.  Initially starting her career in Retail at Sterns Department Stores and working at such companies as Babies R Us, Toys R Us and Macy’s, Laura entered the Healthcare Industry over 4 years ago with Hackensack University Medical Center as a Senior Buyer.  Through the many different responsibilities over the years, she is now Supervisor, Pricing & Data Integrity working primarily on the Global Healthcare Exchange (GHX) managing Pricing & Contract Pricing Exceptions, Contract Integrations & Vendor Registration for the network.   

She served on the Implementation Team through the mergers of Meridian Health & JFK Medical Center under the Hackensack Meridian Health Network, training and supporting all end users & buyers on PeopleSoft and the Global Healthcare Exchange in addition to merging and managing all new vendors and existing vendors accounts into Registration Center before the “Go Live” dates of each merger. 

She was also an active participant in the GHX Single Sign-On Pilot Rollout in 2017, proactively working with the Developers on Order Center and Registration Center, to insure a more productive and efficient application for all users before it was rolled out to the Industry.  She is passionate about making sure that all information going through GHX is accurate and updated in live time to insure that Hackensack Meridian Health is getting the best price for non-contracted items and the vendors are getting the perfect order every time while striving for the #1 Ranking in GHX’s Top 50.

Laura currently resides in Kearny, NJ and loves spending time outside in her Garden, wondering around New York City enjoying the sites and spending time with her family.  

Mike Gordon

Manager, Purchasing, UChicago Medicine
Ask Me About: procure 2 Pay automation

Michael Gordon
Manager, Purchasing – Supply Chain
UChicago Medicine
Chicago, IL 

Michael Gordon is the purchasing manager for UChicago Medicine (UCMC) in Chicago, Illinois, reporting directly to the director of Supply Chain Performance & Analytics. In his role, Gordon leads a team that manages the day to day operations of the procure-to-pay process while strategically focusing on increasing automation, reducing PO exceptions, and partnering with UCMC vendors to establish the most efficient transactions possible. 

Since joining UChicago Medicine in 2014, Gordon has been a part of UCMC’s supply chain department in a facet of different ways, including roles in process transformation, strategic sourcing, and purchasing. His experiences have tooled Gordon with tremendous insight into RFID enabled inventory systems, value analysis and clinical contracting, as well as streamlined procure-to-pay processes.  

Gordon has been a frequent presenter at the Vizient Healthcare Conference and previously was a member of the Vizient clinical laboratory contracting council. He earned a Bachelor of Arts degree in Economics from Michigan State University.  

Jack Koczela

Director, Supply Chain Systems & Analytics, Froedtert Health
Ask Me About: clinical value analysis

Jack Koczela 
Director, Supply Chain Systems & Analytics
Froedtert Health and the Medical College of Wisconsin 
Wauwatosa, WI 

Jack Koczela started his career in healthcare as a project manager for Epic working on installations throughout the US. At Froedtert Health, he has held a variety of roles supporting, improving and rolling out Epic to the inpatient, ambulatory and surgical areas. While leading the Epic Perioperative team, he saw firsthand the importance of creating a clinically integrated supply chain. After receiving his MBA from the University of Wisconsin, Jack moved into supply chain as Director of Supply Chain Systems and Analytics. He passionately believes in Supply Chain’s role in creating improvements for patients and those who care for them. 

When he is not pursuing the GHX Top 50, Jack enjoys spending time with his wife and their four wonderful children. 

Eric Naridze

System Manager, Supply Chain Informatics and Systems, Aspirus
Ask Me About: strategies to reduce per transaction cost

Eric Naridze is the system manager of the Supply Chain Informatics and Systems for Aspirus Hospital System in Wisconsin and the Upper Peninsula of Michigan. In his current role, Naridze is responsible for leading the Supply Chain Informatics and Systems team in charge of development and deployment of technology solutions that optimize and automate processes to improve supply chain productivity. 
Prior to joining Aspirus, Naridze spent three years as an internal Lean Six Sigma consultant for the Aerospace Company – Collins Aerospace. He led enterprise level continuous improvement projects to drive out waste and streamline end-to-end business processes. Naridze also spent four years in several different industries including biotechnology, real estate development and food services acting in various supply chain roles focused on the evaluation and revision of business processes to improve effectiveness through utilization and promotion of data driven decision making and analysis.  
Naridze is a Certified Six Sigma Black Belt and a member of the American Society for Quality (ASQ). He holds a bachelor’s degree in Operations Management from Northwestern College and Master of Business Administration (MBA) in Management Sciences and Analytics from The University of Iowa – Henry B. Tippie College of Business. 

Chuck Payne

Director of Disbursements, Children's of Alabama
Ask Me About: utilizing a central location for all invoice receiving

Chuck Payne 
Director of Disbursements 
The Children’s Hospital of Alabama 
Birmingham, Alabama 

Chuck Payne is the Director of Disbursements at The Children’s Hospital of Alabama where he oversees the Accounts Payable and Payroll Departments.  Chuck received his Bachelor of Science in Business Management from The University of Alabama at Birmingham and his Masters of Business Administration from Auburn University.    

He is a Certified Payroll Professional (CPP) as certified by the American Payroll Association.  He is the past Vice-President of the Birmingham Payroll Association and was the Birmingham Payroll Professional of the Year in 2014.  

He is also an EMT-Basic and has been the President of Southeast Shelby County Rescue, the second busiest of all volunteer rescue units in the state of Alabama, for the past 20 years.  

Chuck resides in Wilsonville, AL with his wife of 35 years and enjoys spending time with his four grandchildren. 

Kelsey Perchak

Business Systems Analyst – Supply Chain Informatics, The Ohio State University Wexner Medical Center
Ask Me About: Standardizing Item Naming Conventions

Kelsey Perchak is a Systems Analyst on the Supply Chain Informatics team at The Ohio State University Wexner Medical Center. Kelsey received her Bachelor of Science in Business Management from Wheeling Jesuit University and her Masters of Business Administration from Ashland University. 

Prior to joining Ohio State, Kelsey worked at Nationwide Children’s Hospital where she completed the Operational Excellence program. In her current role, she is responsible for item master maintenance and assists with the implementation of various technology solutions, including Nuvia, within Supply Chain Operations. 

Kelsey resides in Columbus, OH, Go Bucks! Outside of work she enjoys golfing with her husband and playing with her dog Leo. 

John Rogers

Service Strategy Manager, Defense Health Agency
Ask Me About: uniting for better active service & veteran care

John P. (JP) Rogers
Partner/Strategy Consultant
Letterman Solutions LLC
Consulting services and solutions to the Department of Defense (DoD)
Middletown, Maryland 

John P. (JP) Rogers Partner/Strategy Consultant Letterman Solutions LLC JP Rogers has been involved in supply chain management and information technology supporting the Department of Defense for over 30 years. He is currently a partner and strategy consultant for Letterman Solutions providing information technology and business process consulting services and solutions to the Department of Defense (DoD) and other Federal agencies. He supports the Defense Health Agency’s Joint Medical Logistics Functional Development Center (JMLFDC) as the lead for Service Strategy responsible for designing, developing and deploying the technically refreshed IT application known as LogiCole. JP also supports the JMLFDC in bringing the capabilities of LogiCole to the Department of Veteran Affairs to support their supply chain transformation efforts. JP retired from the United States Army after 28 years of service in May of 2015 after entering active duty as a Medical Service Corps officer in 1987 serving continuously in a variety of command and staff positions obtaining the rank of Colonel. He earned his Bachelor of Business Administration from Georgia Southern University where he also received his commission as a Second Lieutenant in the United States Army through the Reserve Officers Training Corps program. JP also holds a Masters in Management from Webster University and is a graduate of numerous Army professional development schools. His military assignments include leadership and supply chain management positions for the Army’s medical logistics battalions and the United States Army Medical Materiel Agency. JP also led the logistics division of McDonald Army Community Hospital (Fort Eustis, Virginia) and Eisenhower Army Medical Center (Fort Gordon, Georgia). He also deployed to both Operation Desert Storm and Operation Iraqi Freedom. His final military assignment was as the Director of the Joint Medical Logistics Functional Development Center (JMLFDC) at Fort Detrick responsible for delivering business capabilities through innovative and integrated information technology solutions across the Department of Defense Medical Logistics Enterprise and other Federal agencies supporting the delivery of healthcare. 

Ryan Rotar

Executive Director Supply Chain, University of North Carolina
Ask Me About: monetizing your distribution activity

Ryan Rotar 
Executive Director Supply Chain 
University of North Carolina Health Care 
Chapel Hill, NC 

Ryan Rotar is currently the Executive Director, Supply Chain Operations for UNC Healthcare. During his 21 years in the industry, Rotar has developed end-to-end expertise through his experience working in not only executive supply chain positions, but also hands-on experience in the OR, IT, and various supply operational chain positons. In his current role Rotar has responsibility for $500m annual purchasing volume and oversees all strategic and operational facets of Supply Chain for UNC Healthcare and all of its facilities across the state of North Carolina. Ryan specializes in supply chain change management, business process redesign and staff education. Rotar resides in Durham, NC with his wife and two sons and enjoys hand-tool woodworking, outdoor activities, and a well-stirred cocktail.

Heidi Sweeney

Manager, Materials Management, San Antonio Regional Hospital
Ask Me About: the benefits of automation

Heidi Sweeney 
Operations Manager, Materials Management
San Antonio Regional Hospital
Upland, CA 

Heidi Sweeney Is the Operations Manager, Materials Management, for San Antonio Regional Hospital in Upland, California. Heidi has over 30 years of supply chain experience. Her current responsibilities include managing the hospitals distribution relationship and overseeing the daily operations of the Materials Management staff.  

Prior to joining San Antonio Regional Hospital, Heidi was responsible to the Data Integrity and Analytics team at the St. Joseph Health corporate office.  Heidi managed a team of 11 staff members that were responsible for items master maintenance, ERP access maintenance, and the analytical reporting for supply chain.  

Heidi is actively involved with AHRMM and is the current President for CAHPMM (California Association of Healthcare Materials Managers).  

John Blackketter

Manager, BusinessCare Integration - North America, Cook Medical
Ask Me About: Seamless transactions between suppliers and supply chain

John manages Cook's team of account executives for North America within the BusinessCare Integration team. This team manages the commercial business across all customer segments including strategic, regional, government, and GPO customers.  

John has been with Cook for 10 years, originally serving in a variety of roles within the Urology specialty prior to working with the BusinessCare team over the past 5 years. 

John Davidian

Supervisor, EDI/eCommerce, Boston Scientific
Ask Me About: breaking the 85% EDI utilization and 90% PO automation barriers

John Davidian, a four-time GHX Summit speaker, assumed the role of Boston Scientific’s eCommerce Supervisor in 2013. His team is responsible for ensuring the processing and confirmation of all electronic business for Boston Scientific’s Legacy divisions (as well as shared responsibility of the CRM business) ensuring the outbound flow of confirmations, ASNs, and invoices for all Boston Scientific divisions. During his tenure, EDI utilization has increased to encapsulate 87% of total order volume (~1.3 million PO’s in 2018), manual intervention has decreased from 40% to 10% of order volume, and 810 utilization has grown dramatically (~ 1 million in 2018). These achievements have been accomplished through various process improvement and customer engagement projects (John’s biggest professional passions). Boston Scientific can attribute its membership in the Millennium Club to these milestones. 

In his time outside of the office, John enjoys spending time with his wife and three daughters; walking and hiking with his dog Bubba, a Black Lab/Bluetick mix; photography; and playing bass guitar in a handful of Boston-based bands. He looks forward to the opportunity to share his knowledge with his fellow Summit attendees. 

Luci DeRosa

Sr Director of Shared Services: E-Commerce and International Support, Hologic
Ask Me About: increasing EDI utilization

Luci DeRosa
Sr Director of Shared Services:  Ecommerce and International Support 
Marlborough, MA

Luci DeRosa is the Sr Director of Shared Services:  Ecommerce and International Support for Hologic, Inc. since 2016.  In this role, Luci oversees all aspects of Ecommerce both domestically and internationally.   She sets the strategy to automate and transform order management to the most innovative and cost-effective approach. 

Previously, Luci served as Director for Boston Scientific Corporation for 15 years.  In that capacity, she was responsible for customer service supporting seven divisions which services external customers (hospitals and doctor’s offices) and internal customers (Sales reps, product managers).  Also, under that umbrella was Ecommerce and Database Management.

Some achievements include receiving the JD Power Award for eight consecutive years and the Northface Award for ten consecutive years at Boston Scientific and two years at Hologic for exemplary customer service. 

Luci earned a Bachelor of Science degree at Emerson College for Communications with a minor in Public Relations.  She later attended Cambridge College for her Master’s in Management.  She enjoys cooking and traveling.  

Marian Favors

Director, Customer Support, Karl Storz Endoscopy-America, Inc.
Ask Me About: how developing employees ignites employee engagement

Marian Favors
Director, Customer Support
Karl Storz Endoscopy-America, Inc.
El Segundo, CA 

Marian is an accomplished senior service executive and author, who recognizes that success begins with a clear vision, being “other-people” focused, and possessing a balanced EQ and excellent leadership skills. Disruption and transformation have been a significant part of her career. She embraces transformation with vigor and enthusiasm, she successfully engages and leads teams, and she is committed to continuous improvement. Working across many different types of businesses, she has organized agile teams to strategically grow the business in a customer-centric manner and provide solutions to her customers, which result in delivering customer success. 

Marian recognizes strategic opportunities and unlocks the synergies that spark big idea business visions. She has developed her organization’s internal and external customer relationship skills, which has led to a continuing customer-centric focus not only in service, but also, throughout the enterprise. Marian’s commitment to the customer’s experience resonates from her organization to the entire company. She has been recognized for successful leadership roles, which did not stop at “good enough.”  She leads the way by aligning technology solutions, business strategy, and engagement philosophies to transform “good enough” operations into sustainable best-in-class winners.  

Will Probst

Senior Director Customer Care, Stryker Sustainability
Ask Me About: partnering with customers to improve transactional exceptions

Will Probst
Senior Director, Customer Care
Tempe, AZ

Will Probst, Senior Director, Customer Care has been with Stryker for 15 Years. He began as a supply chain specialist on Ascent Healthcare Solutions and then shifted to customer service developing expertise with sustainability solutions.  Prior to Stryker Will was with Lawson Software and PricewaterhouseCoopers. Will graduated from Michigan State University, has been married to his wife Dorene for 20 years and has two teen-age children, Madilyn and Jonathan. 

Jerome Revish

Vice President, Customer Administration and Pricing Services, Cardinal
Ask Me About: pricing operations and alignment

Jerome Revish
Vice President, Customer Administration and Pricing Services 
Cardinal Health 
Dublin, Ohio 

Jerome is Vice President of Customer Administration and Pricing Services at Cardinal Health. In this role he has enterprise leadership responsibility for Customer Master Data, Supplier Agreements, Distributions Agreements and Pricing Research. 

Over the past 19 years, Jerome has served in several roles of increasing responsibility in both business segments across Finance, IT and Customer Support Services. He is also a past co-chair of the African American employee resource group (AAN) and currently a co-chair with the Women’s Initiative Network (WIN) programming team focused on Gender Partnership. Prior to joining Cardinal Health, he was a financial analyst for Bank One Corporation, working in various departments within the Retail and National Enterprise Operations businesses.  

Jerome spends significant time working in the community locally and statewide through various volunteer activities, while additionally serving on the board of Rebuild and Renew Community Development Corporation. 

Jerome holds a Bachelor’s of Science degree in Finance from the Ohio State University. He is the proud husband of Stephanie and father to two daughters, Madison and Sydney. 

Theresa Smallwood

e-Commerce Program Leader, C.R. Bard / BD
Ask Me About: obtaining the perfect 3 way match

Theresa Smallwood
Corporate eCommerce Program Leader
C R Bard / BD
New Providence, NJ 

Theresa Smallwood is the Corporate eCommerce Program Leader for C R Bard / BD.  Theresa began her career at Bard in 1988 as a Data Processing Clerk in the IT dept. and then moved into Customer Service where she found her passion for helping customers.  In her 31 years of service, Theresa has spent over half of her career working in the EDI/eCommerce arena helping customers to connect, integrate, and increase their utilization.  In 2010, Bard received GHX Supplier Excellence Award for Most Innovative Supplier followed by the 2011 GHX Supplier of the Year Award – Large Supplier.  This is Bard’s 4th year as a member of the GHX Millennium Club for over 1 million transactions.   Theresa earned her Bachelor of Business Administration in 2002 from Mercer University.  When not working, she enjoys traveling, reading and spending time with her family cheering on the Georgia Bulldogs.

Lee Whitehurst

Group Director, Contracting Competency Center, Johnson & Johnson
Ask Me About: Price alignment and contracting excellence

Lee Whitehurst is Group Director of the Contracting Competency Center, which is located within the Contracting Strategy and Management Group of Johnson & Johnson Health Care Systems. In this role, Lee manages and maintains the systems that allow J&J’s operating companies to write and execute customer contracts, provides training for system users and others involved with commercial and government contracting, and monitors and tests processes related to customer contracting. In addition, Lee has been integrally involved in the development and execution of new contracting systems, as well as leading the Faster Forward initiative in North America. 

Lee joined Johnson & Johnson in 2008. Prior to his current assignment he served DePuy Orthopaedics in strategic marketing roles, including Subject Matter Expert for the DePuy Trauma Divestiture team. 

Prior to his career at J&J, Lee held senior management positions in marketing at Stryker Orthopedics, ConvaTec (BMS), Smith & Nephew and Medtronic Sofamor-Danek . He started his career in pharmaceutical sales before transitioning to the medical device industry. 

Lee graduated from LSU and received his MBA from Centenary College of Louisiana. His hobbies include computers and running. He and his wife are the proud parents of three grown children.