Market Intelligence Unlocks Key Insights | GHX

New GHX Market Intelligence Platform Unlocks Key Healthcare Product Insights

Market Intelligence is now a cloud-based analytics solution for healthcare suppliers to gain valuable, actionable insights into go-to-market strategies and product performance
Louisville, CO - Tuesday, January 19, 2016 -

Global Healthcare Exchange, LLC (GHX) has rebuilt and updated its market leading Market Intelligence solution using cloud technology and a business intelligence architecture to deliver even more meaningful and accessible information by tracking and analyzing healthcare product performance. Today’s healthcare products market is rapidly changing and driven by increasing innovation. The new GHX Market Intelligence solution gives healthcare organizations a data-driven solution that helps them quickly and accurately identify market trends, insights and opportunities to effectively implement their strategies. 

The new version of Market Intelligence provides market size, share and competitive intelligence, down to SKU and 3-digit ZIP code level for U.S. distributed healthcare sales. Over 180 manufacturers and distributors currently leverage the GHX Market Intelligence data annually. The new GHX solution helps make this rich data even more actionable for suppliers.

“We’ve optimized the solution for the Market Intelligence data, allowing users to gain immediate insights into sales, macro and micro trends,” said Chris Luoma, vice president Product Management, GHX. “For years our clients have been using the data and crunching the data in spreadsheets. While accessing the raw data is easier than ever with enhanced reporting and filtering, users can discover and access information quicker than ever using guided analysis through Market Intelligence dashboards.”

The Market Intelligence solution includes GHX Market Intelligence Analytics solution, a cloud-based analytics visualization and reporting tool via an online portal that transforms data into actionable business information, so manufacturers get a detailed view of the market ecosystem. GHX Market Intelligence Analytics includes: key performance indicators (KPIs), guided analytics, geographic mapping, and dashboard and report authoring.

New or enhanced functionality includes:

  • Guided Analysis and Reporting using real-time dashboards and charts
  • Self-service Business Intelligence and ad-hoc analysis, including modern KPI dashboard
  • Enhanced geo-mapping for detailed region/territory and zip code-level analysis
  • Mobile ready to quick track your organization’s most important metrics
  • Business intelligence search and advanced reporting
  • Custom report and dashboard authoring

GHX Market Intelligence is the healthcare industry’s only source for detailed, geographically relevant competitive market data and average selling price (ASP) reporting. With data on $40B of distributed sales for medical-surgical and clinical laboratory products and supplies, Market Intelligence is a complete source for market size and share reporting. Today, more than 90 percent of top healthcare manufacturers utilize GHX Market Intelligence.

About GHX

Global Healthcare Exchange, LLC (GHX) drives costs out of healthcare with cloud-based supply chain management technology and services in order to help enable better patient care and savings by maximizing automation, efficiency, and accuracy of business processes. GHX offers healthcare providers and suppliers an open and neutral electronic trading exchange that delivers procurement and accounts payable automation, contract and inventory management, vendor credentialing and management, business intelligence, and other supply chain-related tools and services. For more information, visit and The Healthcare Hub.  

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