As I was flying back from the Medical Device Supply Chain Council (MDSCC) meeting this week, a book excerpt in an airline magazine caught my attention. The lead was: "Information is king, hyperconnectedness puts that information in the hands of the many, and transparency reveals all." That's certainly the reality we are moving toward in healthcare. In the book, "How: Why HOW We Do Anything Means Everything," author Dov Seidman underscores what hospitals had to say to suppliers this week.
Seidman effectively makes the case that success no longer depends so much on "WHAT you do, but HOW you do it." In a world of reverse engineering, he argues it is much harder to innovate in WHAT, at least not in a lasting way. Even process improvement for many industries, he says, has become a commodity. Everyone's doing it. While many in healthcare...