Supplier Case Studies
Advanced Bionics
Advanced Bionics Corporation is a global leader in the development of implantable, high technology neurostimulation devices. To meet an increased demand for their products, Advanced Bionics made plans to increase their pain management sales force from 20 to 300 over a three year period -- but without significantly increasing the size of their highly reputable customer service team. This required improvement of their sales and marketing processes.
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Energizer
St. Louis-based Energizer Holdings, Inc. supplies batteries, battery-powered devices and flashlights to the healthcare industry. They needed a more efficient way to manage the costly contracting process with their healthcare distributors and group purchasing organizations (GPOs). Using a suite of channel intelligence services, Energizer moved away from their manual, labor-intensive system to one that efficiently provides accurate and detailed data, new processes that optimize profit gain, and services that reduce revenue loss.
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SCA
SCA is a $15 billion, global consumer goods and paper company that develops, produces and markets personal care products, tissue, packaging solution and solid-wood products. Although the market for their products has potential for significant growth, health care suppliers who manufacture products for home and long-term care settings – like SCA -- have had a difficult time accessing reliable market intelligence data. They found a source for the data they needed and everyone at SCA, straight from the top down, no longer has to make strategic business decisions based on gut feelings.
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Smith & Nephew Orthopaedics
Sales representatives at Smith & Nephew Orthopaedics relied on manual processes to check inventory and product pricing, place and confirm orders, and obtain customer contact information. The manual processes demanded valuable hours of the day, reducing customer face time and slowing responses to customer needs. First, they recognized the need to automate more of their manual processes and support their sales force with today’s technology and then found a way to make the necessary upgrades.
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Strategic Sales Solutions, Inc. (3S)
3S’s client, an international medical products manufacturer, needed to show hard data on such subjects as market size, competitive landscape, pricing, market trends, and segmentation in order to find and establish a business partnership with a U.S.-based medical company. Learn how the use of market intelligence provided clarity to overcoming hidden obstacles.
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