Grow market share through Market Intelligence
Using GHX Market Intelligence, your organization can have access to comprehensive, accurate market information. GHX Market Intelligence, delivers market information for items sold directly as well as indirectly. Our indirect market information captures up to 85 percent of the medical/surgical and clinical laboratory sales volume per quarter directly from the nation’s leading distributors. With over seventy defined categories of products, Market Intelligence helps you turn visibility into profitability by using the reporting data to respond to market changes, assess the competition, and create and measure marketing programs.
Our direct market information, available for the acute-care market, enables manufacturers to obtain greater insights into the medical-surgical marketplace. GHX provides manufacturers unit sales data for medical-surgical products sold directly to acute-care providers. Manufacturers now have access to high-quality and sophisticated market projections on the broader medical-surgical competitive landscape. With geographical details down to nine sub-census regions, manufacturers can use this data to align sales efforts, understand market penetration versus direct competition and evaluate overall market dynamics. GHX direct data is sourced from a variety of independent, third-party sources (not GHX exchange transaction data) to provide customers with detailed information on direct sales for medical-surgical and clinical laboratory supplies and devices. Manufacturers can subscribe to direct sales data or distributed market data through MiShare™, GHX’s market intelligence information portal.
Regardless of your role within your organization — executive management, sales, marketing specialist, product manager or analyst — Market Intelligence provides access to pertinent market information.