Grow market share through Market Intelligence
Growing your market share takes a concerted effort by product management, marketing and sales teams. You need to identify market opportunities, deliver products with the key messaging and point your sales team to the more likely prospects.
Using GHX Market Intelligence, your organization can access comprehensive, accurate market information to help you make critical business decisions. GHX Market Intelligence delivers market information for items sold directly as well as indirectly.
Indirect Sales Market Information
Our indirect market information captures up to 85 percent of the medical-surgical and clinical laboratory sales volume per quarter directly from the nation’s leading distributors. Market Intelligence reports, delivered through the GHX MiShare® analytical tool, displays over seventy defined categories of products, helping you turn market visibility into profitability. With the geographic mapping capabilities, your sales organization can determine territories with the largest potentials and realign sales teams to optimize their sales resources.
GHX MiShare®
MiShare enables manufacturers to transform market data into actionable, business critical information. With fully customizable views, assess your position in the marketplace, gain insight into purchasing trends, evaluate the impact of marketing and sales activities, and identify competitive threats. Easy-to-use and immediately accessible via the Web, individuals across your entire organization can use MiShare to make educated business decisions, improving your company’s performance.
Direct Sales Market Information
Our direct market information, available for the acute-care market, enables manufacturers to obtain greater insights into the medical-surgical marketplace. GHX provides manufacturers unit sales data for medical-surgical products and clinical laboratory supplies and devices sold directly to acute-care providers. Manufacturers have access to high-quality and sophisticated market projections on the broader medical-surgical competitive landscape. With geographical details down to nine sub-census regions, manufacturers can use this data to align sales efforts, understand market penetration versus direct competition and evaluate overall market dynamics. GHX direct data is sourced from a variety of independent, third-party sources (not GHX exchange transaction data).
Regardless of your role within your organization—executive management, sales, marketing specialist, product manager or analyst—GHX Market Intelligence provides access to pertinent market information.